With so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen...
Read MoreEverything you know about email is about to dramatically change forever. That’s a bold statement, but it’s true…I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available...
Read MoreWhat does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on...
Read MoreSo your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So...
Read MoreIn honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes. SPCA International:...
Read MoreIn the first post in this series about learnings from GDPR as Brazilian email marketers prepare for LGPD, we focused on acquiring new customers and prospects. Now we’ll look at approaches for existing subscribers. In Europe,...
Read MoreLast week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last...
Read MoreAt AWeber, we’re always working to deliver powerfully-simple features for you. Our goal: to remove the complexity of email marketing so you can concentrate on making your business more awesome. The 3-minute video below...
Read MoreBrazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020. While being a near carbon copy of Europe’s General Data Protection Regulations...
Read MoreAbout Lauren Harris Lauren Harris is a Product Marketing Manager at Validity. She enjoys working closely with customers, first on the service team and now from the marketing side. Outside of work, Lauren enjoys the California...
Read MoreWe know how expensive it can be to purchase creative, high-quality images or GIFs, and how time consuming they can be to create them by yourself. That’s why the AWeber design elves made a FREE holiday GIF guide for our blog...
Read MoreAbout Patty Atwater Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty...
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