Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past,...

It’s the holidays and so many marketers are under pressure to deliver on their lofty goals, beat last year’s numbers, and go from red to black as early as possible. Email is a low cost, high margin medium, and executives all...

About Patty Atwater Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty...

It’s finally October and Black Friday is less than two months away. For many email marketers, this means it’s time to double check plans and ensure we don’t run into any deliverability issues when trying to send...

There are many elements that impact your deliverability—simply knowing what metrics those are isn’t enough. In order to have the confidence to Send It, you need advanced visibility into how you are really performing and...

Pressing the send button can send a sense of panic into the mind of an email marketer. Did I check all my copy? Do all my links work? Was that the right segment? How will it perform?   Recently, we talked about...

As an email marketer, the term “deliverability” is nothing new, but many people we talk to still confuse it with “delivered rate”, which is actually something very different. We’d love to help clear up the confusion, so...