Increase your open and click rates with these segmentation ideas. By Brandon Olson February 14, 2020 The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized...
Read MoreThis Valentine’s Day, add GIFs to your email campaigns. Eye-catching visuals like GIFs can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. It will be a sweet treat for your...
Read MoreAt AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them. That’s why we regularly host free summits and webinars about marketing. It’s why we...
Read MoreWordPress is the most popular content management system in the world. (Nearly half of all websites use it!) So it’s no surprise that it’s also one of AWeber’s most used integrations. That’s why we rebuilt our AWeber for...
Read MoreThink of your email list like a group of people you’ve invited over to your house for dinner. They’ve RSVP’d “yes” because they’re interested in what you’ll serve them and what they’ll learn from being there. Now, do you...
Read MoreI don’t have to tell you that marketing technology is always changing, you experience that every day. As an email marketer you live and breathe browsing behaviors, purchasing decisions, and re-targeting decisions based on new...
Read MoreAs the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox...
Read MoreWith so many strategies to implement in the market these days – marketing automation, personalization, mobile experience — it can be tough to truly understand them all. If the importance of validating contact data has fallen...
Read MoreEverything you know about email is about to dramatically change forever. That’s a bold statement, but it’s true…I know because my AWeber teammates and I are using revolutionary email technology that wasn’t widely available...
Read MoreWhat does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on...
Read MoreSo your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So...
Read MoreIn honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes. SPCA International:...
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