by Business4Lifestyle | Aug 8, 2019 | Email Marketing
How well do you really know your brand’s audience? It can be easy to think of your audience as segments of prospects vs. customers or recent purchasers vs. lapsed buyers. But the most successful brands target subscribers on an individualized level. For marketers who...
by Business4Lifestyle | Jul 30, 2019 | Email Marketing
Much like with when conducting any interaction, reputation is important. When you are searching for a new restaurant to eat at or a new doctor to visit, looking up reviews helps you to choose where to go. Mailbox providers incorporate a similar tactic by evaluating...
by Business4Lifestyle | Jul 24, 2019 | Email Marketing
About Alexandra Braunstein Alexandra has been helping world class brands grow and optimize their email marketing strategies and initiatives for over a decade. As an Email Strategist for Return Path, Alexandra uses her passion for analytical and creative thinking to...
by Business4Lifestyle | Jul 22, 2019 | Email Marketing
About Patty Atwater Patty Atwater is the Content Marketing Manager at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to new places, hanging...
by Aweber | Jul 18, 2019 | Email Marketing
Recently, AWeber’s Senior Content Marketing Strategist Liz Willits analyzed more than 1,000 emails from 100 of the top email marketers. She found that the average email length is 434 words, and the average subject line length is roughly 44 characters. But if you want...
by Aweber | Jul 16, 2019 | Email Marketing
The way marketers use email marketing is about to change forever. Emails have always been static. You send your subscribers fixed content, and they read it or click on it to go to a webpage or landing page. But on March 26, 2019, Google’s Product Manager Aakash...
by Business4Lifestyle | Jul 3, 2019 | Email Marketing
Last stop in our Return Path World Tour series was São Paulo, so I decided to research who does email really well in Brazil. Having already looked at UK, Australia, and France, I was excited to learn what best-in-class looks like in Latin America. The top-10 Brazilian...
by Business4Lifestyle | Jul 2, 2019 | Email Marketing
Today, we announce exciting new features to our real-time email validation solution, BriteVerify, including expanding our data validation capabilities beyond email to now cover phone numbers and physical mailing addresses along with the ability to verify millions of...
by Aweber | Jul 1, 2019 | Email Marketing
AWeber is the first small business email service provider to support the new AMP for Email technology! AMP stands for Accelerated Mobile Pages. When paired with AWeber, the powerful technology has the ability to completely alter how you connect with your prospects and...
by Business4Lifestyle | Jul 1, 2019 | Email Marketing
Email consistently ranks top for marketing effectiveness. In Return Path’s State of Email Engagement report, 2/3 of respondents ranked email as “most important” or “one of the most important” marketing channels: But there’s also a catch. In Direct Marketing...
